PRESIDENT’S MESSAGE FOR SEPTEMBER, 2014
As we begin September, please remember that this month is our largest fund raiser for the year. A lot of new people have joined us in this endeavor, but we need you to ‘pump it up’, too. Send a note to your facebook friends, your neighbors, anyone who cares. Here are some of the story lines that may help to initiate a donation.
$100 – 7 donations at this level can help fund hearing aids, many of which aren’t covered by insurance
$75 – 3 donations at this level can provide a “Deaf Child Neighborhood” traffic sign
$50 – 2 donations at this level can fund interactive equipment, like the tablet we bought for a deaf 5-year old to learn sign language
$25 – 10 donations at this level can fund activities, like our camp where a deaf 14-year old had his first ever roasted marshmallow
It’s stories like this that make a difference, as we know, in people’s lives. We don’t make this up; we have experienced these recent remarkable changes for the better, but only with support from you and me.
I recently met with Ashlee Dowley, Manager of the Meijer Hearing Centers, who will be conducting the FREE hearing screening at the Duck Walk. I told her the story about Carlos. I told the story about Easten. I told her about the international service we provide to millions of people in 12 countries. She was touched to hear about the things we do to make a difference, and applauded us for the vast array of people we serve.
Simply, we need to focus on the fact that, above all, we are in the happiness business. Our primary job is to find the emotional core of our mission and to connect it with the people we wish to reach. An emotional appeal will win over more donors. Think back about who or what experience you’ve had at Quota, or one of the events. Why do you keep coming back? Does it continue to touch your heart? Is it because you have seen or felt evidence that your donations of time and talents are still fresh in your mind? Do you remember that because of your efforts and that something has happened made a positive impact on your life.
All of us need to continue to tell our story, whether in the past or present, by engaging supporters and inspiring them to take action. Social media is the best way for us to strengthen our presence year round. And here’s why:
1. It’s dynamic. We have this vessel that can reach thousands of people every day. Social media makes it easy to combine text, photos, videos and interactive elements to tell a richer story than words alone.
2. It puts stories front and center. For many, social media is part of their daily routine. Sharing your stories through social channels will put our message front and center for our supporters, new and old.
3. It’s easy to consume. Breaking your stories into snackable sizes – just right for social media – helps our readers engage with our message quickly from wherever they happen to be.
4. It provides instant feedback. Unlike other channels, social media is optimized for real-time interaction. Get insight into what resonates with our supporters by offering a variety of stories and formats.
5. It’s shareable. Stories that amaze or inspire are irresistibly shareable. Take advantage of the fact that social tools are built to allow people to interact and share. Let our social media fans help us to spread the word and attract new members and supporters.
(Inspired by Storytelling for Nonprofits, NetworkforGood.org)
We can do this, if we work collectively, cooperatively and consciously.